What cookies are
Cookies are small text files placed on your device when you visit a website. They let the site recognise your device on return visits, retain your actions and preferences, and function correctly across pages. Similar technologies, such as pixels, tags and local storage, work in the same way and are covered by this policy.
Why this site uses cookies
Cookies allow the site to run reliably for British players and to improve over time. They are used to:
- Keep you logged in and maintain your session securely;
- Retain settings such as language, currency and preferences;
- Support security checks and fraud prevention;
- Measure traffic and how pages perform;
- Deliver and measure marketing where you have agreed to it.
Strictly necessary cookies
These cookies are essential for the site to work and cannot be switched off in our systems. They enable main functions such as logging in, maintaining a secure session, moving between pages, and processing transactions. Without them, services you request cannot be provided, so they do not require consent.
Functional cookies
Functional cookies retain the choices you make to give you a more personal experience. They store preferences such as your language, GBP currency, and display settings for UK players, and recall that you have seen certain notices. Disabling them means these preferences reset each visit.
Analytics cookies
Analytics cookies help us understand how visitors use the site. They collect aggregated information such as pages visited, time spent, entry and exit points, and error messages. This data is used to fix problems and improve layout and content, and it does not identify you personally.
Marketing cookies
Marketing cookies track browsing activity to build a profile of your interests. They are used to show players in the UK more relevant promotions on this site and on third-party platforms, and to measure how campaigns perform. These cookies are set only where you have given consent.
First-party and third-party cookies
Cookies are grouped by who places them:
- First-party cookies are set by this website and mainly support main functions and preferences;
- Third-party cookies are set by approved providers such as analytics and advertising partners, and are governed by their own privacy policies.
How long cookies last
Cookies fall into two groups by lifespan:
- Session cookies, which are temporary and deleted when you close your browser;
- Persistent cookies, which remain for a set period or until you delete them manually.
Persistent cookies are kept only for as long as needed for their stated purpose.
Managing your cookies
UK players control non-essential cookies and can change these choices at any time:
- Use the cookie banner or settings panel to accept or reject categories;
- Adjust your browser to block or delete cookies already stored;
- Opt out of specific analytics or advertising partners through their own tools.
Blocking strictly necessary cookies will stop parts of the site from working correctly.
Managing cookies in your browser
Every major browser lets you view stored cookies and remove them, block cookies from specific or all sites, and receive an alert before a cookie is set. These controls sit in the privacy or settings menu, and the built-in help section explains the exact steps for your version.
Updates to this policy
This policy may change when the cookies in use or the reasons for using them change. A revised version applies from the moment it is published here, with the latest update date shown at the top of the page.